Recently, I ran into the drawing at left, which provides a glimpse at the Whalers' logo design process. The artist who was commissioned for the design was Peter Good, now of Cummings & Good, a graphic design partnership. It's always fascinating (for me at least) to see this idea flow from one concept to the next. Here, the initial stages show an intent to include a negative-space H (for Hartford) to pair with the Whalers W. The design progresses from Poseidon-like hook shapes to a whale fluke. It is still lauded in the logo design community as one of the best designs out there.
15 January 2010
Whalers Retro
Recently, I ran into the drawing at left, which provides a glimpse at the Whalers' logo design process. The artist who was commissioned for the design was Peter Good, now of Cummings & Good, a graphic design partnership. It's always fascinating (for me at least) to see this idea flow from one concept to the next. Here, the initial stages show an intent to include a negative-space H (for Hartford) to pair with the Whalers W. The design progresses from Poseidon-like hook shapes to a whale fluke. It is still lauded in the logo design community as one of the best designs out there.
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